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Public Relations Firms Industry Statistics in Canada


Public Relations Firms Industry Statistics in Canada

Public Relations Firms Industry statistics

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Stats | Public Relations Firms Industry Statistics in Canada

Canada’s public relations firms industry is crucial in managing and maintaining the status of organizations across various sectors.

Here are some statistics that provide insights into the industry’s size, growth, and trends:

Industry Size and Revenue

Canada’s public relations firms industry has been experiencing steady growth in recent years. According to IBISWorld, the industry’s revenue is estimated to reach $2.2 billion in 2021, representing a compound annual growth rate (CAGR) of 2.2% from 2016 to 2021. [1]

Employment and Workforce

The industry provides employment opportunities to a significant number of professionals in Canada. As of 2020, there were approximately 9,500 people employed in the public relations industry in Canada. [2]

Industry Concentration

Canada’s public relations firms industry is moderately concentrated, with a few major players dominating the market. The top four companies in the industry account for an estimated 40.0% of total industry revenue. [1]

Industry Outlook

The future outlook for the public relations firms industry in Canada is positive. The industry is expected to grow, driven by increasing demand for reputation management, crisis communication, and digital marketing services. [1]

Impact of COVID-19

The COVID-19 pandemic has had a significant impact on the public relations firms industry in Canada. Many organizations have sought PR support to navigate the challenges posed by the pandemic, including communicating changes in operations, managing reputational risks, and addressing public concerns. The industry has adapted by offering virtual communication strategies and remote work arrangements. [3]


 

References: Canada Small Business – Statistics 

Public Relations Firms Industry Statistics in Canada
[1] IBISWorld (2021) – Public Relations Firms in Canada – Market Size 2006-2027
[2] Statista (2021) – Number of employees in the public relations industry in Canada from 2015 to 2020
[3] Canadian Public Relations Society (2021) – COVID-19 and the Canadian Public Relations Industry

Canada Small Business | Canada’s Industry and Business

November 26, 2023